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The website states the following, "Dine India, is a trading name for Digonto Ltd, having been established since 1999, has seen growth in its success." We analyzed that the web site said " One of the most sought after restaurants, it is very popular amongst its customers." It also stated " It has been voted by consumers through local press as the best restaurant in Leicestershire. It has also represented Leicester in the curry capital competition for two years running. Dine India is the ultimate in authentic and contemporary Indian cuisine." The header had best Indian restaurant in leicestershire as the highest ranking search term. This keyword was followed by serving fine food, indian food, and indian which isn't as urgent as best Indian restaurant in leicestershire. The other words they uses is india. cuisine is also included and will not be seen by web engines.